Practical guides on AI Engine Optimization, brand visibility measurement, and making your brand discoverable to ChatGPT, Perplexity, Gemini, and Claude.
We ran raycast.com through 92 queries across ChatGPT, Perplexity, Gemini, and Claude. ChatGPT mentions them 61% of the time. The other three engines? 0%. Here's exactly why that happens and the five fixes that move the needle most.
A plain-text file in your site root tells AI crawlers exactly how to understand your brand. Most companies don't have one. Here's what it is, what to write in it, and why it's worth an average 3.8-point AEO score increase on its own.
A brand can rank number one on Google and score zero on every AI engine. We explain why these systems work differently, what signals AI engines actually use to decide who to recommend, and why the gap is growing faster than most marketers realize.